Imperial Elixir's mission is to fill the gaps and resolve the problems that are not currently being addressed in the Chinese herb marketplace. To fulfill this mission, the company began producing a unique line of ginseng products under the brand name of Imperial Elixir (aka Imperial Elixer) in 1994. Imperial Elixir sources and purchases its own ginseng roots. And then, only after approval of the quality of the roots, is the ginseng ground into powder for the final product. To further heighten quality measures, the company has raw materials assayed by independent laboratories and uses cGMP contract manufacturers in the production of its formulas.